A method of marketing in the digital age is called "digital marketing." where we advertise companies using digital platforms like mobile and the internet. We are all aware that sales are the business's air and that marketing is its blood. You may advertise your business to the most relevant audience with digital marketing. You may choose from a wide range of measures to reach your desired audience. such as demographic information, age, gender, household income, interests, and behavior. Traditional marketing methods like newspapers, hoardings, TV and radio advertisements, etc. did not allow for it. In today's environment, digital marketing is not only necessary but also essential for survival for a number of reasons. tracking of results in real time : You can keep tabs on your spending. To determine which advertisement is performing effectively, test many. You could scale the campaign with its assistance. marketing based on data : You have the freedom to choose how y...
SEO, the big and popular three letter abbreviation, is the talk of the town or rather, should we say, the talk of the globe. We hear ‘SEO’ all around us from digital marketers to Instagram influencers and blog writers (like this blog) amongst others. However, today, let us break it down and help you understand why SEO is actually as important as it is portrayed (if not more!). SEO or Search Engine Optimization is the process of improving the quantity and quality of traffic to your website or specific web pages from a search engine, such as Google, Bling, Yahoo and many others. We believe the definition of SEO is enough reason to pay importance to it, isn’t it? Because unless we have enough website traffic, our business will not have enough sales, which in turn will lead to low profits and so on. However, leaving the definition aside, here are a few more reasons for your business to focus extensively on SEO or Search Engine Optimization - Maximum Web Traffic is a result of Organic Searc...