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What is digital marketing? How does this help all types of business?

A method of marketing in the digital age is called "digital marketing." where we advertise companies using digital platforms like mobile and the internet. We are all aware that sales are the business's air and that marketing is its blood. You may advertise your business to the most relevant audience with digital marketing. You may choose from a wide range of measures to reach your desired audience. such as demographic information, age, gender, household income, interests, and behavior. Traditional marketing methods like newspapers, hoardings, TV and radio advertisements, etc. did not allow for it. In today's environment, digital marketing is not only necessary but also essential for survival for a number of reasons. tracking of results in real time : You can keep tabs on your spending. To determine which advertisement is performing effectively, test many. You could scale the campaign with its assistance. marketing based on data :  You have the freedom to choose how y...

How And Why Should You Harness The Power of SEO

SEO, the big and popular three letter abbreviation, is the talk of the town or rather, should we say, the talk of the globe. We hear ‘SEO’ all around us from digital marketers to Instagram influencers and blog writers (like this blog) amongst others. However, today, let us break it down and help you understand why SEO is actually as important as it is portrayed (if not more!).

SEO or Search Engine Optimization is the process of improving the quantity and quality of traffic to your website or specific web pages from a search engine, such as Google, Bling, Yahoo and many others. We believe the definition of SEO is enough reason to pay importance to it, isn’t it? Because unless we have enough website traffic, our business will not have enough sales, which in turn will lead to low profits and so on.

However, leaving the definition aside, here are a few more reasons for your business to focus extensively on SEO or Search Engine Optimization-

  1. Maximum Web Traffic is a result of Organic Searches : Google is the most visited website in the world and fairly so. Don’t we all visit Google at least once a day to get some piece of information? Having said that, Yahoo, Bling and other search engines are also important to generate organic traffic.

    Organic searches or traffic refers to when a user views your website or webpage without a paid compulsion or advertisement. Most people search for a certain set of keywords. For example, if I am searching for an Animal Rights NGO, I would probably put the name of the NGO in the search bar such as ‘Voiceless India’, which then becomes my key word.

    Therefore, it is important that your website is optimized for those particular keywords that could bring a user to your business.


  2. Helps your Business look Trustworthy and Reliable : One of the most important aspects of SEO is this! Yes, SEO ensures that your website appears in the top few searches on a search engine. That’s exactly what makes your business trustworthy since most users would not go below the top 5 or 6 links of the first page of their search.


  3. SEO is cost-effective and relatively inexpensive : Unlike most other marketing tools, SEO is one of the most effective ways to increase your web traffic AND it is also one of the most inexpensive ways to do the same. Yes, it is totally worth your money. With a plethora of free tools or inexpensive tools available online, harnessing the power of SEO becomes much easier and resource minimalistic.



    By hiring a Digital Marketing Agency such as YNG Media, you can generate extensive web traffic for your website or webpage with the help of our expert team who will efficiently implement SEO for all the reasons above and more!

Comments

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